Spam does not deserve its bad reputation, says a Russian “mass-email” provider. Yeah, right. We strongly, but humbly, disagree. However, to debunk this spurious logic, we have reprinted his letter titled “Seven Myths about Spam” with our comments in italics. For some of the “myths” we will let the email speak for itself. (Thank you, Google Translate – although we have clarified a few words.)
Seven Myths about Spam
It is rumored that spam is bad and bad services of spammers. We will disprove them in this letter!
Myth 1: SPAM GIVES SMALL RESULT
Mass mailing made by millions of users providing dozens of calls, on the theory of probability one hundred thousand people interested in the proposal
(Commtouch says: surprisingly this is true – research has shown that enough people will respond if many millions are spammed – it’s a statistical thing).
MYTH 2: SPAM OUTSIDE THE LAW
The law has no clear definition of spam, so each day comes different advertising messages. If this law will act, hundreds of thousands of businesses will suffer bankruptcy!
(Commtouch says: Several countries have already outlawed clearly defined spam by mandating an opt-in or opt-out system. The predicted demise of hundreds of thousands of legitimate businesses has yet to occur).
MYTH 3: SPAM ORDER HOPELESS
Small firms, the services of mass mailing lists used by banks, major trading companies, Internet Service Providers and just individuals who want to quickly sell your house or car, apart from the companies that conduct seminars!
4 MYTH: SPAM IS BAD
Mass mailing is to help any growing company in search clients. Newsletter is as usual ads that you see on sites on TV in the street, in magazines, etc.
(Commtouch says: If spam is not bad then can you please explain the collective resources of Commtouch, our partners, our competitors, and much of the Internet devoted to getting rid of spam?)
MYTH 5: A LOT OF SPAM NEGATIVE
If you purchase advertising on major television channel, then you reach many people and will definitely find 2-4 people who do not like your commercials and express their views in a variety of reasons. Also in mass mailing, there will always be people who do not like your advertising.
MYTH 6: SPAMMERS SPOOF
Everything in life is relative, there are good companies that have quality services and products. Who to contact is your choice. Always hard to recognize!
MYTH 7: SPAM IS NOT ETHICAL
Paste ads near their homes, to send commercial proposals mail or make mass e-mail – this OK! Any business needs customers, but not everyone afford to order advertising on radio or television.
If we have succeeded dispel your doubts about this kind of advertising, contact us! We are responsible for efficient mailing!
(Commtouch says: No… you didn’t dispel our doubts about “this kind of advertising”).